Co powinien zawierać audyt SEO i kiedy warto go wykonać?

Czym jest audyt SEO?

Audyt SEO to analiza, która pozwoli określić kondycję Twojego serwisu internetowego, identyfikując nieprawidłowości i błędy wymagające poprawy. Zawiera ona również informacje o możliwościach, które zagwarantują rozwój widoczności strony w organicznych wynikach wyszukiwania. Przeprowadzony kompleksowo audyt, uwzględniający cele biznesowe oraz wytyczne wyszukiwarki Google, stanowi podstawę w procesie pozycjonowania strony lub sklepu internetowego.

Warto pamiętać o tym, że audyt SEO nie jest zamkniętym i szablonowym dokumentem. Zawsze powinien być przeprowadzany w sposób indywidualny. Nie musi też mieć formy wielostronicowego PDFa. Zwięzła ekspertyza również będzie wystarczająca, jeśli wyczerpie temat i zostaną w niej zawarte odpowiedzi na nurtujące Cię pytania, a także wyszczególnione błędy wraz ze sposobem na ich naprawę.

Kompleksowy audyt SEO zawiera szczegółową analizę strony internetowej w zakresie optymalizacji zgodnie z wytycznymi wyszukiwarki. Podczas badania witryny bierze się pod uwagę czynniki rankingowe, wywierające wpływ na widoczność serwisu takie jak:

Frazy kluczowe i ich dopasowanie do podstron,,
Struktura adresów URL
Indeksacja,
Adresy kanoniczne,
Plik robots.txt,
Mapy serwisu,
Przekierowania,
Błędy 404,
Linkowanie wewnętrzne,
Widoczność dla robotów,
Znaczniki ,</li> <li>Meta description,</li> <li>Nagłówki,</li> <li>Format i waga plików,</li> <li>Atrybuty „alt”,</li> <li>Wydajność,</li> <li>Wyświetlanie na urządzeniach mobilnych,</li> <li>Wersje językowe,</li> <li>Dane strukturalne,</li> <li>Błędy utrudniające budowanie widoczności,</li> <li>Potencjał do wykorzystania.</li> </ul> <p>Obszerność audytu SEO zależy od typu strony internetowej oraz jej wielkości.<strong> Serwis należy dokładnie przeanalizować</strong> – wiąże się z tym weryfikacja najważniejszych podstron, a także praktycznie wszystkich adresów URL. Tylko w ten sposób uda się zaplanować optymalizację serwisu, budując przy tym skuteczną strategię SEO.</p> <h2 id="kiedy-przeprowadzic-audyt-seo" class="wp-block-heading"><strong>Kiedy przeprowadzić audyt SEO?</strong></h2> <p>Oto, w jakich sytuacjach audyt SEO może pomóc Ci w znalezieniu odpowiedzi lub zyskaniu potwierdzenia postawionych hipotez.</p> <h3 class="wp-block-heading"><strong>Uruchomienie nowej strony lub sklepu internetowego</strong></h3> <p><strong>Audyt SEO dopiero powstającego projektu strony w największym stopniu jest poświęcony jej prawidłowej budowie. </strong>Obejmuje sprawdzenie struktury takich elementów jak: treści, nagłówki, adresy URL, oraz czy zostały uwzględnione podstrony kluczowe właściwej prezentacji oferty w Google. Analizie podlega też rozmieszczenie i wypełnienie treścią najważniejszych podstron.</p> <h3 class="wp-block-heading"><strong>Duża aktualizacja strony internetowej</strong></h3> <p>Po każdej dużej aktualizacji strony warto przeprowadzić audyt SEO. <strong>W tym przypadku jego zadaniem będzie upewnienie się, że wszystkie ważne elementy serwisu internetowego działają poprawnie i nie wdrożono zmian, które mogłyby negatywnie wpłynąć na widoczność serwisu w wyszukiwarce.</strong></p> <p>Spośród wielu badanych detali, dla SEO najistotniejsza może okazać się struktura linków (adresów URL). Może dojść do sytuacji, że zmienią one swoją konstrukcję w wyniku aktualizacji. Na domiar złego, taki problem może wystąpić wraz z brakiem przekierowań (301) starych adresów na nowe. Zanim robot Google zaktualizuje adresy w swoim indeksie, spowodują one wiele <a href="https://cyberfolks.pl/blog/blad-404-co-to-znaczy/" target="_blank" rel="noreferrer noopener">błędów typu 404</a> (strony nie odnaleziono) u użytkowników próbujących odwiedzić serwis z wyników wyszukiwania. Aby temu zapobiec, konieczna może okazać się szybka interwencja, aby przywrócić stare adresy URL bądź skonfigurować prawidłowe przekierowania.</p> <h3 class="wp-block-heading"><strong>Zmiana szaty graficznej strony lub sklepu </strong></h3> <p>Podobnie, jak w przypadku projektowania nowego serwisu od zera, tak i przy wprowadzaniu zmian wizualnych lub funkcjonalnych, osoba bez wiedzy na temat SEO może nieumyślnie sprawić, że w wyniku aktualizacji pojawią się spadki widoczności oraz ruchu.</p> <p>Co mogło tutaj pójść nie tak? I najważniejsze – jak to naprawić? <strong>Odpowiedź na te pytania znajdziesz w audycie SEO</strong>. <strong>Wnikliwie przeprowadzona analiza wskaże Ci precyzyjnie miejsca, w których konieczne są pilne poprawki. </strong>Dowiesz się, co zrobić, aby ponownie świecić przykładem innym, konkurencyjnym stronom w TOP10 wyników wyszukiwań.</p> <p>W wyniku zmian designu strony bądź sklepu może pojawić się wiele problemów natury SEO – od modyfikacji istniejących adresów URL, przez brak uwzględniania treści w nowym designie lub długi czas wczytywania witryny, aż po źle skonfigurowany plik <a href="https://cyberfolks.pl/blog/powinienes-wiedziec-o-pliku-robots-txt/" target="_blank" rel="noreferrer noopener">robots.txt</a>.</p> <h3 class="wp-block-heading"><strong>Zmiana hostingu bądź migracja na nowy serwer</strong></h3> <p>Jakość <a href="https://cyberfolks.pl/hosting-www/" target="_blank" rel="noreferrer noopener">hostingu</a> i otoczenie Twojej <strong>strony w sieci także są analizowane podczas audytu SEO</strong>. Zatem zlecając go przed rozpoczęciem migracji otrzymasz rzetelny raport o jakości nowego hostingodawcy. Z kolei przeprowadzając taką analizę po migracji, zyskasz pewność, że cała migracja przebiegła prawidłowo i nie wpłynie negatywnie na dotychczasowe pozycje strony w Google.</p> <h3 class="wp-block-heading"><strong>Przywrócenie działania strony czy sklepu po infekcji złośliwym oprogramowaniem</strong></h3> <p><strong>Zadaniem audytu SEO w tym przypadku będzie określenie szkód i wpływu ataku na widoczność strony. </strong>Analizie poddane zostaną wszelkie wahania w pozycjach strony, ich zakres oraz możliwości powrotu. Warto również przeanalizować, czy w wyniku ataku nie ucierpiały techniczne elementy strony, jak struktura linków, jakość i ilość treści, czy dostępność poszczególnych podstron.</p> <h3 class="wp-block-heading"><strong>Gruntowne przeredagowanie dotychczasowych treści</strong></h3> <p>Zlecając audyt SEO w tej sytuacji, koniecznie zaznacz zamiar zmiany treści. <strong>Wówczas analiza, poza standardowymi elementami, może zostać uzupełniona o szczegółowy brief dla copywritera, który zajmie się przygotowaniem nowych treści. </strong>Takie wytyczne mogą zawierać rekomendacje dotyczące długości poszczególnych tekstów, rodzaju fraz kluczowych, ich nasycenia i rozmieszczenia w tekście, struktury nagłówków, zastosowanych zdjęć itp.</p> <h3 class="wp-block-heading"><strong>Wprowadzenie nowych podstron lub bloków tekstu</strong></h3> <p>Audyt SEO obejmuje, poza wspomnianymi wcześniej wytycznymi do stworzenia czy przeredagowania treści, także kontrolę unikalności treści występujących na stronie oraz analizę problemu duplikacji wewnętrznej. Zatem zlecając audyt, otrzymasz także kompleksowy raport dotyczący jakości treści umieszczonych na Twojej stronie internetowej.</p> <h3 class="wp-block-heading"><strong>Zakup lub przejęcie strony www albo sklepu po innym właścicielu</strong></h3> <p>Kompleksowa analiza widoczności strony w Google, profilu i jakości linkowania, poziomu optymalizacji elementów strony WWW będzie jak fachowa opinia dobrego mechanika, którego poprosisz o pomoc w zakupie używanego auta.</p> <p><strong>Poznasz nie tylko faktyczną wartość biznesu, ale także zauważysz obszary wymagające zaplanowania inwestycji. </strong>Na podstawie audytu będziesz mógł także sprawdzić efektywność dotychczasowych działań SEO. Być może warto będzie zrewidować założenia strategii realizowanej przez agencję lub zatrudnić dodatkową osobę na stanowisko specjalisty SEO.</p> <h3 class="wp-block-heading"><strong>Dodanie nowej kategorii produktów lub nowej usługi</strong></h3> <p>Audyt SEO poprzedzający wprowadzenie do asortymentu nowego towaru, czy wdrożenie nowej usługi, pomoże ustalić właściwy sposób jej promowania w Google. Kompleksowa analiza SEO obejmie wówczas wytyczne dotyczące zmian w architekturze strony, poprawnego skomponowania treści promujących, a także rodzajów i sposobu podejmowania działań pozycjonujących.</p> <h3 class="wp-block-heading"><strong>Usunięcie kategorii produktów lub usługi</strong></h3> <p>Audyt SEO towarzyszący decyzji o rezygnacji z usługi czy grupy produktowej pozwoli uniknąć sytuacji, w której klienci poszukujący na stronie usuniętego towaru napotykają stronę błędu 404. <strong>Określone zostaną m.in. adresy URL, których dotkną zmiany organizacyjne oraz konieczne do wykonania przekierowania. </strong>Jednym z tematów audytu będzie także analiza, czy powstały wskutek zmian ubytek treści będzie miał wpływ na ogólną sytuację strony. Jeśli okaże się, że usuwane treści są dla strony kluczowe, w audycie zostaną wskazane rozwiązania pozwalające uniknąć spadków widoczności.</p> <h3 class="wp-block-heading"><strong>Zmiana organizacji struktury treści (nawigacji)</strong></h3> <p>Wszelkie duże zmiany organizacyjne w obrębie sklepu lub strony internetowej należy poprzedzić zleceniem audytu SEO. Zyskasz wówczas pewność, że wszelkie działania zostaną wykonane w odpowiedni sposób, a wprowadzone modyfikacje nie odbiją się negatywnym echem na tak sumiennie wypracowanej wartości SEO Twojego serwisu.</p> <h3 class="wp-block-heading"><strong>Zauważenie znacznych spadków ruchu organicznego</strong></h3> <p>Audyt SEO przeprowadzony w takim momencie może pomóc w precyzyjnym zdiagnozowaniu problemu. <strong>W tej sytuacji szczególnie wnikliwie zostaną przeanalizowane wszelkie zmiany, jakie zostały wprowadzone w obrębie strony oraz ewentualne modyfikacje strategii SEO w czasie poprzedzającym spadki.</strong> Zbadana zostanie możliwość negatywnego wpływu tych zmian na kondycję strony w Google. Kolejnymi parametrami do weryfikacji będą: sezonowość występująca w reprezentowanej przez Ciebie branży oraz wpływ działań konkurencji na pozycję Twojej strony.</p> <h3 class="wp-block-heading"><strong>Brak zmian w widoczności przez dłuższy czas</strong></h3> <p>Problem pojawia się w momencie, gdy mimo ciągłego inwestowania w realizację strategii SEO, efekty w postaci jakichkolwiek wzrostów nie są widoczne przez dłuższy czas. <strong>Kompleksowy zakres audytu pozwoli Ci na holistyczne spojrzenie na całą sytuację. </strong>Otrzymasz precyzyjną dawkę informacji o faktycznym stanie Twojej strony, o jej dostosowaniu do wymagań i rekomendacji Google oraz widoczności i jakości prowadzonych działań pozycjonujących.</p> <h3 class="wp-block-heading"><strong>Aktualizacje algorytmów Google</strong></h3> <p>W jaki sposób można zyskać pewność, że odnotowany spadek widoczności faktycznie miał związek z aktualizacją algorytmu, a nie jest wynikiem błędów występujących w serwisie?</p> <p>Na te pytania również znajdziesz odpowiedź w audycie SEO. Podobnie jak w poprzednich sytuacjach, tak i tym razem kluczowa jest kompleksowość i szczegółowość analizy. Zbadanie wielu czynników pozwoli na precyzyjne dotarcie do źródła problemu. Jeśli faktycznie wynika on z aktualizacji algorytmu Google, z dużą dozą pewności można określić dalszy rozwój wydarzeń. <strong>Dowiesz się, jaki jest prognozowany czas potrzebny na ustabilizowanie widoczności oraz czy konieczne jest podjęcie działań redukujących potencjalne straty w dotychczasowych pozycjach.</strong></p> <h2 id="dlaczego-warto-przeprowadzic-audyt-seo" class="wp-block-heading"><strong>Dlaczego warto wykonać audyt SEO?</strong></h2> <p>Audyt SEO Twojej strony internetowej pozwali zweryfikować optymalizację serwisu pod kątem wytycznych wyszukiwarki. To szczegółowa analiza zawierająca spis błędów i niedociągnięć, a także informacje o szansach i potencjale, które warto wykorzystać do budowania widoczności witryny w Google.</p> <p><strong>Co zyskasz dzięki audytowi strony internetowej?</strong></p> <ul> <li>Poprawę pozycji strony internetowej w wynikach wyszukiwania,</li> <li>Zwiększenie wartościowego ruchu organicznego,</li> <li>Poprawę doświadczenia użytkownika,</li> <li>Wzrost konwersji,</li> <li>Konkurencyjność na rynku.</li> </ul> <p>Przeprowadzony <strong>audyt SEO </strong>to pewność, że wszystkie podejmowane działania – niezależnie czy realizowane samodzielnie, czy poprzez zewnętrznych podwykonawców – idą w dobrym kierunku.<strong> Wskazówki zawarte w audycie to nie tylko błędy, ale także propozycje wdrożenia ulepszeń, które poprawią efektywność przyjętej strategii SEO! </strong></p> <br> <style id="elementor-post-16023">.elementor-16023 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Wspiera w sprzedaży i promocji ich produktów oraz usług.</p><p>Fundacja LBC Business Women Foundation działa od 2017 roku w kooperacji z Klubem LBC oraz platformą Ladybusiness.pl – aby uzupełnić jego działalność edukacyjną.</p><div style="position: absolute; left: -12219px; width: 1000px;">Gra o realne środki wymaga świadomego podejścia i wyboru sprawdzonego operatora. 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//# sourceURL=elementor-pro-frontend-js-before </script> <script id="elementor-pro-frontend-js" src="https://ladybusiness.pl/app/plugins/elementor-pro/assets/js/frontend.js?ver=4.1.0"></script> <script id="pro-elements-handlers-js" src="https://ladybusiness.pl/app/plugins/elementor-pro/assets/js/elements-handlers.js?ver=4.1.0"></script> <style> .unlimited-elements-background-overlay{ position:absolute; top:0px; left:0px; width:100%; height:100%; z-index:0; } .unlimited-elements-background-overlay.uc-bg-front{ z-index:999; } </style> <script type='text/javascript'> jQuery(document).ready(function(){ function ucBackgroundOverlayPutStart(){ var objBG = jQuery(".unlimited-elements-background-overlay").not(".uc-bg-attached"); if(objBG.length == 0) return(false); objBG.each(function(index, bgElement){ var objBgElement = jQuery(bgElement); var targetID = objBgElement.data("forid"); var location = objBgElement.data("location"); switch(location){ case "body": case "body_front": var objTarget = jQuery("body"); break; case "layout": case "layout_front": var objLayout = jQuery("*[data-id=\""+targetID+"\"]"); var objTarget = objLayout.parents(".elementor"); if(objTarget.length > 1) objTarget = jQuery(objTarget[0]); break; default: var objTarget = jQuery("*[data-id=\""+targetID+"\"]"); break; } if(objTarget.length == 0) return(true); var objVideoContainer = objTarget.children(".elementor-background-video-container"); if(objVideoContainer.length == 1) objBgElement.detach().insertAfter(objVideoContainer).show(); else objBgElement.detach().prependTo(objTarget).show(); var objTemplate = objBgElement.children("template"); if(objTemplate.length){ var clonedContent = objTemplate[0].content.cloneNode(true); var objScripts = jQuery(clonedContent).find("script"); if(objScripts.length) objScripts.attr("type","text/javascript"); objBgElement.append(clonedContent); objTemplate.remove(); } objBgElement.trigger("bg_attached"); objBgElement.addClass("uc-bg-attached"); }); } ucBackgroundOverlayPutStart(); jQuery( document ).on( 'elementor/popup/show', ucBackgroundOverlayPutStart); jQuery( "body" ).on( 'uc_dom_updated', ucBackgroundOverlayPutStart); }); </script> <script id="wp-emoji-settings" type="application/json"> {"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"wpemoji":"https://ladybusiness.pl/wp/wp-includes/js/wp-emoji.js?ver=7.0","twemoji":"https://ladybusiness.pl/wp/wp-includes/js/twemoji.js?ver=7.0"}} </script> <script type="module"> /** * @output wp-includes/js/wp-emoji-loader.js */ /* eslint-env es6 */ // Note: This is loaded as a script module, so there is no need for an IIFE to prevent pollution of the global scope. /** * Emoji Settings as exported in PHP via _print_emoji_detection_script(). * @typedef WPEmojiSettings * @type {object} * @property {?object} source * @property {?string} source.concatemoji * @property {?string} source.twemoji * @property {?string} source.wpemoji */ const settings = /** @type {WPEmojiSettings} */ ( JSON.parse( document.getElementById( 'wp-emoji-settings' ).textContent ) ); // For compatibility with other scripts that read from this global, in particular wp-includes/js/wp-emoji.js (source file: js/_enqueues/wp/emoji.js). window._wpemojiSettings = settings; /** * Support tests. * @typedef SupportTests * @type {object} * @property {?boolean} flag * @property {?boolean} emoji */ const sessionStorageKey = 'wpEmojiSettingsSupports'; const tests = [ 'flag', 'emoji' ]; /** * Checks whether the browser supports offloading to a Worker. * * @since 6.3.0 * * @private * * @returns {boolean} */ function supportsWorkerOffloading() { return ( typeof Worker !== 'undefined' && typeof OffscreenCanvas !== 'undefined' && typeof URL !== 'undefined' && URL.createObjectURL && typeof Blob !== 'undefined' ); } /** * @typedef SessionSupportTests * @type {object} * @property {number} timestamp * @property {SupportTests} supportTests */ /** * Get support tests from session. * * @since 6.3.0 * * @private * * @returns {?SupportTests} Support tests, or null if not set or older than 1 week. */ function getSessionSupportTests() { try { /** @type {SessionSupportTests} */ const item = JSON.parse( sessionStorage.getItem( sessionStorageKey ) ); if ( typeof item === 'object' && typeof item.timestamp === 'number' && new Date().valueOf() < item.timestamp + 604800 && // Note: Number is a week in seconds. typeof item.supportTests === 'object' ) { return item.supportTests; } } catch ( e ) {} return null; } /** * Persist the supports in session storage. * * @since 6.3.0 * * @private * * @param {SupportTests} supportTests Support tests. */ function setSessionSupportTests( supportTests ) { try { /** @type {SessionSupportTests} */ const item = { supportTests: supportTests, timestamp: new Date().valueOf() }; sessionStorage.setItem( sessionStorageKey, JSON.stringify( item ) ); } catch ( e ) {} } /** * Checks if two sets of Emoji characters render the same visually. * * This is used to determine if the browser is rendering an emoji with multiple data points * correctly. set1 is the emoji in the correct form, using a zero-width joiner. set2 is the emoji * in the incorrect form, using a zero-width space. If the two sets render the same, then the browser * does not support the emoji correctly. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 4.9.0 * * @private * * @param {CanvasRenderingContext2D} context 2D Context. * @param {string} set1 Set of Emoji to test. * @param {string} set2 Set of Emoji to test. * * @return {boolean} True if the two sets render the same. */ function emojiSetsRenderIdentically( context, set1, set2 ) { // Cleanup from previous test. context.clearRect( 0, 0, context.canvas.width, context.canvas.height ); context.fillText( set1, 0, 0 ); const rendered1 = new Uint32Array( context.getImageData( 0, 0, context.canvas.width, context.canvas.height ).data ); // Cleanup from previous test. context.clearRect( 0, 0, context.canvas.width, context.canvas.height ); context.fillText( set2, 0, 0 ); const rendered2 = new Uint32Array( context.getImageData( 0, 0, context.canvas.width, context.canvas.height ).data ); return rendered1.every( ( rendered2Data, index ) => { return rendered2Data === rendered2[ index ]; } ); } /** * Checks if the center point of a single emoji is empty. * * This is used to determine if the browser is rendering an emoji with a single data point * correctly. The center point of an incorrectly rendered emoji will be empty. A correctly * rendered emoji will have a non-zero value at the center point. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 6.8.2 * * @private * * @param {CanvasRenderingContext2D} context 2D Context. * @param {string} emoji Emoji to test. * * @return {boolean} True if the center point is empty. */ function emojiRendersEmptyCenterPoint( context, emoji ) { // Cleanup from previous test. context.clearRect( 0, 0, context.canvas.width, context.canvas.height ); context.fillText( emoji, 0, 0 ); // Test if the center point (16, 16) is empty (0,0,0,0). const centerPoint = context.getImageData(16, 16, 1, 1); for ( let i = 0; i < centerPoint.data.length; i++ ) { if ( centerPoint.data[ i ] !== 0 ) { // Stop checking the moment it's known not to be empty. return false; } } return true; } /** * Determines if the browser properly renders Emoji that Twemoji can supplement. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 4.2.0 * * @private * * @param {CanvasRenderingContext2D} context 2D Context. * @param {string} type Whether to test for support of "flag" or "emoji". * @param {Function} emojiSetsRenderIdentically Reference to emojiSetsRenderIdentically function, needed due to minification. * @param {Function} emojiRendersEmptyCenterPoint Reference to emojiRendersEmptyCenterPoint function, needed due to minification. * * @return {boolean} True if the browser can render emoji, false if it cannot. */ function browserSupportsEmoji( context, type, emojiSetsRenderIdentically, emojiRendersEmptyCenterPoint ) { let isIdentical; switch ( type ) { case 'flag': /* * Test for Transgender flag compatibility. Added in Unicode 13. * * To test for support, we try to render it, and compare the rendering to how it would look if * the browser doesn't render it correctly (white flag emoji + transgender symbol). */ isIdentical = emojiSetsRenderIdentically( context, '\uD83C\uDFF3\uFE0F\u200D\u26A7\uFE0F', // as a zero-width joiner sequence '\uD83C\uDFF3\uFE0F\u200B\u26A7\uFE0F' // separated by a zero-width space ); if ( isIdentical ) { return false; } /* * Test for Sark flag compatibility. This is the least supported of the letter locale flags, * so gives us an easy test for full support. * * To test for support, we try to render it, and compare the rendering to how it would look if * the browser doesn't render it correctly ([C] + [Q]). */ isIdentical = emojiSetsRenderIdentically( context, '\uD83C\uDDE8\uD83C\uDDF6', // as the sequence of two code points '\uD83C\uDDE8\u200B\uD83C\uDDF6' // as the two code points separated by a zero-width space ); if ( isIdentical ) { return false; } /* * Test for English flag compatibility. England is a country in the United Kingdom, it * does not have a two letter locale code but rather a five letter sub-division code. * * To test for support, we try to render it, and compare the rendering to how it would look if * the browser doesn't render it correctly (black flag emoji + [G] + [B] + [E] + [N] + [G]). */ isIdentical = emojiSetsRenderIdentically( context, // as the flag sequence '\uD83C\uDFF4\uDB40\uDC67\uDB40\uDC62\uDB40\uDC65\uDB40\uDC6E\uDB40\uDC67\uDB40\uDC7F', // with each code point separated by a zero-width space '\uD83C\uDFF4\u200B\uDB40\uDC67\u200B\uDB40\uDC62\u200B\uDB40\uDC65\u200B\uDB40\uDC6E\u200B\uDB40\uDC67\u200B\uDB40\uDC7F' ); return ! isIdentical; case 'emoji': /* * Is there a large, hairy, humanoid mythical creature living in the browser? * * To test for Emoji 17.0 support, try to render a new emoji: Hairy Creature. * * The hairy creature emoji is a single code point emoji. Testing for browser * support required testing the center point of the emoji to see if it is empty. * * 0xD83E 0x1FAC8 (\uD83E\u1FAC8) == 🫈 Hairy creature. * * When updating this test, please ensure that the emoji is either a single code point * or switch to using the emojiSetsRenderIdentically function and testing with a zero-width * joiner vs a zero-width space. */ const notSupported = emojiRendersEmptyCenterPoint( context, '\uD83E\u1FAC8' ); return ! notSupported; } return false; } /** * Checks emoji support tests. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 6.3.0 * * @private * * @param {string[]} tests Tests. * @param {Function} browserSupportsEmoji Reference to browserSupportsEmoji function, needed due to minification. * @param {Function} emojiSetsRenderIdentically Reference to emojiSetsRenderIdentically function, needed due to minification. * @param {Function} emojiRendersEmptyCenterPoint Reference to emojiRendersEmptyCenterPoint function, needed due to minification. * * @return {SupportTests} Support tests. */ function testEmojiSupports( tests, browserSupportsEmoji, emojiSetsRenderIdentically, emojiRendersEmptyCenterPoint ) { let canvas; if ( typeof WorkerGlobalScope !== 'undefined' && self instanceof WorkerGlobalScope ) { canvas = new OffscreenCanvas( 300, 150 ); // Dimensions are default for HTMLCanvasElement. } else { canvas = document.createElement( 'canvas' ); } const context = canvas.getContext( '2d', { willReadFrequently: true } ); /* * Chrome on OS X added native emoji rendering in M41. Unfortunately, * it doesn't work when the font is bolder than 500 weight. So, we * check for bold rendering support to avoid invisible emoji in Chrome. */ context.textBaseline = 'top'; context.font = '600 32px Arial'; const supports = {}; tests.forEach( ( test ) => { supports[ test ] = browserSupportsEmoji( context, test, emojiSetsRenderIdentically, emojiRendersEmptyCenterPoint ); } ); return supports; } /** * Adds a script to the head of the document. * * @ignore * * @since 4.2.0 * * @param {string} src The url where the script is located. * * @return {void} */ function addScript( src ) { const script = document.createElement( 'script' ); script.src = src; script.defer = true; document.head.appendChild( script ); } settings.supports = { everything: true, everythingExceptFlag: true }; // Obtain the emoji support from the browser, asynchronously when possible. new Promise( ( resolve ) => { let supportTests = getSessionSupportTests(); if ( supportTests ) { resolve( supportTests ); return; } if ( supportsWorkerOffloading() ) { try { // Note that the functions are being passed as arguments due to minification. const workerScript = 'postMessage(' + testEmojiSupports.toString() + '(' + [ JSON.stringify( tests ), browserSupportsEmoji.toString(), emojiSetsRenderIdentically.toString(), emojiRendersEmptyCenterPoint.toString() ].join( ',' ) + '));'; const blob = new Blob( [ workerScript ], { type: 'text/javascript' } ); const worker = new Worker( URL.createObjectURL( blob ), { name: 'wpTestEmojiSupports' } ); worker.onmessage = ( event ) => { supportTests = event.data; setSessionSupportTests( supportTests ); worker.terminate(); resolve( supportTests ); }; return; } catch ( e ) {} } supportTests = testEmojiSupports( tests, browserSupportsEmoji, emojiSetsRenderIdentically, emojiRendersEmptyCenterPoint ); setSessionSupportTests( supportTests ); resolve( supportTests ); } ) // Once the browser emoji support has been obtained from the session, finalize the settings. .then( ( supportTests ) => { /* * Tests the browser support for flag emojis and other emojis, and adjusts the * support settings accordingly. */ for ( const test in supportTests ) { settings.supports[ test ] = supportTests[ test ]; settings.supports.everything = settings.supports.everything && settings.supports[ test ]; if ( 'flag' !== test ) { settings.supports.everythingExceptFlag = settings.supports.everythingExceptFlag && settings.supports[ test ]; } } settings.supports.everythingExceptFlag = settings.supports.everythingExceptFlag && ! settings.supports.flag; // When the browser can not render everything we need to load a polyfill. if ( ! settings.supports.everything ) { const src = settings.source || {}; if ( src.concatemoji ) { addScript( src.concatemoji ); } else if ( src.wpemoji && src.twemoji ) { addScript( src.twemoji ); addScript( src.wpemoji ); } } } ); //# sourceURL=https://ladybusiness.pl/wp/wp-includes/js/wp-emoji-loader.js </script> <script type="text/javascript"> wp.hooks.addFilter('um_member_directory_disable_clustering', 'um_user_locations', function (disableClustering, directory) { disableClustering = true; return disableClustering; }, 20); </script></body> </html>